The license, managed by Starbright Licensing for the European market, is consolidated into a continuing beachwear collection
Romero Britto and MC2 Saint Barth are renewing the partnership that began with the capsule collection presented at Pitti Uomo in 2022, developing it into a continuing range that includes swimwear, t-shirts and beachwear pieces – reaffirming the strength of the project within the fashion licensing segment.
Britto’s visual language — geometric patterns, vibrant colour palettes and an optimistic, pop-inspired aesthetic – has proven to be a highly effective fit for MC2 Saint Barth, a premium Italian beachwear brand. The ongoing nature of the licence allows for the development of a stable product range, with room for seasonal evolution in graphics and colourways.
The collection features swimwear from the Gustavia line, available in two versions – the “Very Miami” all-over print in quick-dry technical fabric and the Placed Print model in recycled polyester – alongside cotton t-shirts that complete the offering. All pieces carry Britto’s signature alongside the MC2 Saint Barth logo.
“MC2 Saint Barth has succeeded in capturing the positivity of combining Britto’s style with its own young and trend-driven identity, creating something instantly recognisable and coherent,” says Starbright Licensing. “The renewal confirms that a well-positioned licence generates lasting value for both parties“.
Romero Britto is one of the most recognised contemporary pop artists worldwide, with works exhibited in over 100 countries and collaborations with international brands across a broad range of sectors – from food to luxury, from automotive to beverages.
Starbright Licensing manages Britto’s licensing rights for the European market.
