Naruto made a strong appearance at Lucca Comics & Games 2026, held from October 28 to November 1, with new initiatives dedicated to trading card games, collectibles and fan experiences, further strengthening the franchise’s presence in the market.
What’s New for Naruto Mythos TCG
Lucca Comics & Games provided an important showcase for Naruto Mythos TCG, the official trading card game distributed by Mydas HKG, which continues to gain momentum among fans and collectors.
At the event, visitors were welcomed into a fully themed area inspired by Naruto’s Hidden Leaf Village, featuring immersive decorations, a signature entrance gate and a sales counter reminiscent of the iconic ramen shop.
Among the highlights were the new Kimono Cards, a special rarity introduced to collectors. Exclusive merchandise also included a playmat inspired by the iconic battle between Naruto and Sasuke at the Valley of the End, alongside two premium cards available exclusively at Lucca Comics & Games, both of which sold out.
Bandai’s New Trading Card Game Makes Its Italian Debut
Another major highlight was the Italian preview of the Official Naruto Card Game, presented with the support of Bandai Card Games and Gametrade in a dedicated Naruto-themed area.
Visitors had the opportunity to discover the new trading card game, scheduled for release in 2027, through introductory sessions and special promotional activities.
The initiative also featured exclusive items, including the CP-001 Chakra Card, official stickers and a playmat, giving fans an early opportunity to engage with the upcoming game.
From Trading Card Games to Premium Collectibles
Naruto’s presence at the event also extended to the collectible figures category, with Bandai Tamashii Nations products from the S.H.Figuarts and Figuarts ZERO STARTune lines.
Cosplay activities and community-focused events further highlighted the franchise’s enduring connection with fans across generations, reinforcing Naruto’s position as one of the most successful evergreen anime properties, with continued relevance in today’s entertainment and collectibles market.
The initiatives showcased at Lucca Comics & Games 2026 demonstrate Naruto’s ability to expand across complementary product categories, from trading card games and collectible figures to exclusive merchandise and immersive fan experiences.
From a licensing perspective, the franchise continues to offer valuable opportunities to engage both anime enthusiasts and the growing community of collectors and kidult consumers.
