Launched in May 2024, the collection brought together Chiikawa, Hachiware and Usagi with popular Sanrio characters including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Hangyodon, Pompompurin and Pochacco.
Chiikawa and Sanrio Characters joined forces with UNIQLO for the Chiikawa × Sanrio Characters: Sweets Collection, a special UT collection featuring some of Japan’s most beloved characters surrounded by an irresistible world of sweets.
The collaboration featured a range of graphic T-shirts and loungewear for children, with six UT designs and four Relaxed Pants designs inspired by the characters and their sweet-themed world.
The collection highlights the appeal of Chiikawa through a playful crossover with the iconic Sanrio universe, bringing together two major Japanese character brands in a distinctive fashion collaboration. The collection was also featured on UNIQLO’s European and Italian websites: https://www.uniqlo.com/it/it/spl/ut/sanrio.
