The hugely popular manga series “BLUE LOCK,” which has sold over 50 million copies, is making its first appearance as a UT collection.
The T-shirts feature special exclusive illustrations, as well as graphics that combine the main characters with the world of the series.
A live-action film will be released on Friday, August 7, 2026, with a hotly anticipated new TV anime series also in the works.
This new strategic milestone further expands the brand ecosystem and reinforces its cross-media positioning.
BLUE LOCK continues to establish itself as one of the most influential next-generation sports franchises of the decade, capable of reaching broad, cross-demographic audiences and generating new opportunities across licensing, merchandising, and brand experiences.
Created by Muneyuki Kaneshiro and illustrated by Yusuke Nomura, Blue Lock is one of the most successful sports manga of recent years. First published in 2018, the first anime season (24 episodes) launched in October 2022 and was distributed internationally. A second 14-episode season premiered in October 2024, streaming in Italy on Crunchyroll, with a third season currently in development. The anime feature film BLUE LOCK THE MOVIE – EPISODE NAGI was released worldwide in 2024.
Thanks to its unique mix of dynamic characters – led by protagonist Yoichi Isagi – a compelling storyline, and striking visual style, BLUE LOCK has already attracted millions of fans and has sold over 40 million copies globally. The franchise is also gaining increasing visibility in Italy, supported by a rapidly growing fanbase.
