{"id":3541,"date":"2026-10-12T09:00:50","date_gmt":"2026-10-12T09:00:50","guid":{"rendered":"https:\/\/starbrightlicensing.it\/?p=3541"},"modified":"2026-10-12T09:25:36","modified_gmt":"2026-10-12T09:25:36","slug":"dragon-ball-super-and-burger-king-a-new-collaboration-between-entertainment-and-food","status":"publish","type":"post","link":"https:\/\/starbrightlicensing.it\/en\/dragon-ball-super-and-burger-king-a-new-collaboration-between-entertainment-and-food\/","title":{"rendered":"Dragon Ball Super and Burger King: a new collaboration between entertainment and food"},"content":{"rendered":"<p><strong>The partnership with Toei Animation brings the property to Burger King restaurants in Italy with a themed menu, exclusive merchandise and six collectible action figures<\/strong><\/p>\n<p>On <strong>15 September 2026<\/strong>, Burger King Italia launched a new collaboration with <strong>Toei Animation<\/strong> dedicated to <strong>Dragon Ball Super<\/strong>, bringing the iconic anime property into its restaurants through an activation combining food, entertainment and collectibles.<\/p>\n<p>Available at participating Burger King restaurants and King Drive locations across Italy while supplies last, the initiative features a limited-edition offer inspired by the world of Dragon Ball Super. Among the highlights is the <strong>Super Saiyan Whopper<\/strong>, available with beef, chicken or a plant-based patty, together with the <strong>Cheesy Bacon Dragon Balls<\/strong>, bite-sized snacks filled with cheese and bacon and inspired by the famous Dragon Balls.<\/p>\n<p>The collaboration also extends to merchandise, including an <strong>exclusive Dragon Ball Super T-shirt<\/strong> available as part of the <strong>Super Saiyan Combo<\/strong>, which pairs the burger and a soft drink with the dedicated T-shirt. The activation also features <strong>six collectible action figures<\/strong> representing Goku, Goku Super Saiyan God Super Saiyan, Vegeta, Vegeta Super Saiyan God Super Saiyan, Piccolo and Beerus.<\/p>\n<p>The <strong>King Jr. Meal<\/strong> has also been given a Dragon Ball Super makeover, with a themed crown and one of the six collectible figures, further expanding the ways in which fans can engage with the property as part of the Burger King experience.<\/p>\n<p>The Italian launch is part of an international collaboration between Toei Animation and Burger King.<\/p>\n<p>In the United States, the partnership was announced on <strong>31 August 2026<\/strong>, with the <em>Dragon Ball Super Power Up Pack<\/em> becoming available at participating Burger King restaurants from 1 September. The US activation also featured dedicated menu items and six collectible figures, highlighting a strategy that brings the property to consumers through different elements of the brand experience.<\/p>\n<p>With this new activation, <strong>Dragon Ball Super<\/strong> further demonstrates its ability to expand across categories through collaborations with brands from different industries, combining product, entertainment and collectibles to create new consumer touchpoints.<\/p>\n<p>Source: <a href=\"https:\/\/www.burgerking.it\/prodotti\/dragon_ball\">Burgerking.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership with Toei Animation brings the property to Burger King restaurants in Italy with a themed menu, exclusive merchandise and six collectible action figures On 15 September 2026, Burger&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81,1],"tags":[40],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","category-foodbeverage","category-news-en","tag-dragon-ball-super"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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