Target: 10+
Licensor: Sanrio
Pompompurin is one of Sanrio’s most beloved characters and the winner of the 2025 Sanrio Character Ranking, the brand’s annual popularity poll.
He’s already featured in numerous fashion collaborations across apparel, accessories, stationery, and toys.
This cheerful Golden Retriever is a warm-hearted puppy who dreams of growing up to be a big dog, just like his mom and dad! He loves taking naps and going on walks with his best friend, Muffin.
Versatile, multi-target, and gender-neutral, Pompompurin will celebrate his 30th anniversary in 2026.
To mark this important milestone, a wide range of global collaborations and special initiatives will launch, making this a key moment in the career of Sanrio’s lovable golden retriever.
News
The LEGO Group and Toei Animation unite for the first time to summon the epic LEGO® Icons Dragon Ball Shenron & Goku set
The LEGO Group and Toei Animation unite for the first time to summon the epic LEGO® Icons Dragon Ball Shenron & Goku set
Naruto Mobile Goes Global: The Iconic Anime Franchise Expands Its Gaming Universe
Naruto Mobile Goes Global: The Iconic Anime Franchise Expands Its Gaming Universe
Dragon Ball Super and Burger King: a new collaboration between entertainment and food
Dragon Ball Super and Burger King: a new collaboration between entertainment and food
Mofusand and Koupen Chan expand globally with major publishing partnerships Spiralcute International (SII) strengthens the global pre
Mofusand and Koupen Chan expand globally with major publishing partnerships Spiralcute International (SII) strengthens the global pre
