Yu-Gi-Oh! partners with Boxlunch
The Yu-Gi-Oh! brand is joining forces with BoxLunch, the fandom-forward retail destination known for its pop culture inspired clothing, accessories and more, to launch an exclusive line of Yu-Gi-Oh! apparel.
The announcement was made by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.
An exclusive range of Yu-Gi-Oh! apparel will be available in BoxLunch stores as well as online at BoxLunch.com beginning October 2024. One of the line highlights will be a Yu-Gi-Oh themed “ugly holiday sweater.”
In making the announcement, Coleman said: “To reach a Zillennial audience, the BoxLunch team offers one of the most effective routes. The retailer has built an impressive customer experience especially for Anime fans and we are so happy to be working with this fan-trusted and approved retail operation.”
Winnie Jaing, VP, Licensing at BoxLunch parent company Hot Topic, Inc. added: “We are privileged to be working on such a powerful brand as Yu-Gi-Oh! with its scores of dedicated and loyal fans. The first drop will be in stores in time for holiday shopping this year and we are confident that Yu-Gi-Oh! fans will be excited with the new apparel line.”
Rick Vargas, Senior Vice President of Merchandising and Marketing at BoxLunch said: “We pride ourselves in consistently asking what fans will be most enthusiastic to own, and this Yu-Gi-Oh! collection stands out as one we are positive fans will be thrilled about, especially the new holiday sweater and hockey jersey.”
BoxLunch launched in 2015 to make a difference in communities. For every $10 spent at BoxLunch, a meal is donated to a person in need. To date, the company estimates it has helped provide over 200 million meals in partnership with Feeding America