Starbright Licensing, Yu-Gi-Oh! licensing agent in Italy
Starbright Licensing has announced at Brand Licensing Europe - BLE 2024 (ExCel London, September 24th-26th) its latest portfolio acquisition in partnership with Konami Cross Media New York, Inc.: Yu-Gi-Oh!, the property that became famous thanks to the very popular manga, Trading Card Game and anime series.
Starbright Licensing's goal is to expand Yu-Gi-Oh!'s presence in the Italian market by developing their licensing program while increasing the range of licensed consumer products that allow fans to enjoy and engage the brand on screen as well as off.
Since the launch of the first Yu-Gi-Oh! manga in 1996 to its anime series debut in 2000, Yu-Gi-Oh! has become a phenomenon, capturing the hearts of millions. The franchise continues to expand its rich offerings, with eight anime series and three theatrical movie releases so far. The anime series is available in over 200 countries worldwide and is available on various broadcast, digital and streaming platforms.
In discussing the new deal, Giada Paterlini, CEO of Starbright Licensing stated: “We are happy to be working with the team at KCM-NY for Yu-Gi-Oh!, further strengthening our agency’s anime portfolio. Yu-Gi-Oh! is one of the most beloved evergreen anime of all time and we look forward to an inspiring collaboration for Italian fans”.
Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, said: "We look forward to our new partnerships with Starbright Licensing as we continue to increase awareness of the Yu-Gi-Oh! brand and identify new fan engagement opportunities in Italy".