12/11/2024

PMI Kids World unveils Stumble Guys x Barbie range

Published on Toy World: 12th November 2024

This limited edition range brings the worlds of Stumble Guys and Barbie together in an assortment of collectible figures and different sizes of plush. 

Mattel and Scopely have announced that Barbie is returning to Stumble Guys while also hitting store shelves with the first-ever Stumble Guys x Barbie toy line by PMI Kids World.

This partnership between Mattel, Scopely and PMI marks a new era in the world of collectibles, where players can simultaneously experience the digital excitement of Barbie in Stumble Guys as well as the tangible joy of playing with physical toys.

“Surprising our players with fresh, unexpected experiences is what the team does best,” said Jake Bales, senior vice president of Stumble Guys at Scopely. “Building on our successful collaboration with Mattel to integrate Barbie into the game, we couldn’t resist the chance to partner with this beloved brand once more – this time, expanding into both digital and physical spaces. Thanks to our incredible partners at PMI, we’re excited to bring the enchantment of Barbie and Stumble Guys into the real world for all our fans to enjoy.”

“There are few icons as timeless as Barbie, and we’re thrilled to intertwine her vibrant universe with the colourful chaos of Stumble Guys,” said Omer Dekel, CEO of PMI Kids’ World. “This collaboration offers collectors a unique opportunity to celebrate two beloved worlds coming together. It will be a must-have for any fan and I am proud to bring this exceptional collaboration to life for PMI.”

Featuring beloved characters such as Malibu Barbie, Brooklyn Barbie, Ken, Mr. Stumble and more, these figures will only be available for a short time – once these toys hit the shelves, they won’t return. The magic of the digital Barbie Map comes to life through an array of collectible figures and plush toys, including blind boxes with 2.5″ figures, 6-pack deluxe sets with a hidden rare character, action-ready 4.5″ figures, 8″ plush buddies, and 12” huggable plush.

To celebrate the launch, Barbie Dream Dash returns to Stumble Guys in November. This unique fusion of digital and physical experiences offers fans a one-of-a-kind opportunity to immerse themselves in the worlds of Stumble Guys and Barbie like never before.

The toy line will be available worldwide in November 2024, launching in key markets such as Australia, Brazil, Germany, Mexico, Poland, Spain, the United Kingdom and more. In the USA, this collection will be available exclusively at 3,500 Walmart stores nationwide.