OCTOPUS x HELLO KITTY “Halloween Pack”
The Octopus x Hello Kitty collection radically refreshes Octopus’ Halloween tradition, and it is clearly inspired by the early 2000s, when Western goth style and Japanese kawaii culture met and overlapped often, even along the streets of Italian cities. That was the same era when Hello Kitty was everywhere–just like the tentacles of Octopus a few years later.
Hello Kitty has always been different from any other product of Japanese pop culture: when she first appeared during the Seventies she was not the main character of a manga, nor of an anime. Yet it was enough for her to simply appear. She conquered a generation, and then two, and then three. Today, Hello Kitty exists in thousands of different versions of herself, while always remaining recognizable, unmistakable, persistent. Just like Octopus’ tentacles. For Halloween 2024, Kitty dresses up as a vampire and plays with Octopus’tentacles, in a limited collection of five garments dressed in black and pink: T-shirts and hoodies of course, but also a football jersey, a pair of relaxed-fit jeans, and a cropped women’s tank top. All with special screen prints and custom details. The Octopus x Hello Kitty Halloween Pack 2024 will be available from October 23rd at octopusbrand.com and at selected Octopus retailers. About