06/08/2024

Hello Kitty’s 50th Anniversary Celebrations hit Rinascente

Sanrio continues the celebration of Hello Kitty's 50th anniversary.

The company has created an exclusive domination experience for the windows of Rinascente's flagship store in Milan. These installations allow visitors to explore the history of the brand and immerse themselves in its world until August 12th. 

Each space is designed to tell something about Hello Kitty: from her iconic bow and love for apples to her strong connection with Japanese culture and kawaii style. 

Floor - 1 features a special corner where visitors can purchase t-shirts, tote bags, and pouches customizable with their names. Additionally, a branded café with a dedicated menu is available at God Save the Food.