02/12/2024

Hello Kitty and Walcor: A Renewed Partnership for Christmas 2024

Walcor, the famous confectionery company in Italy from Cremona has renewed its partnership with Sanrio for the iconic Hello Kitty character, who celebrated its 50th anniversary on November 1st. Once again, Hello Kitty products will be the stars of the holiday season.

Building on the success of previous years, Walcor and Sanrio have decided to strengthen their collaboration, offering consumers a wide range of products for the upcoming Christmas and Epiphany holidays dedicated to the beloved kawaii character. The 2024 line will include a wide selection of items, such as:

• 45g chocolate coin nets;
• 30g spheres with milk chocolate coins inside, which can also be used to decorate the Christmas tree;
• Branded pouches containing gummy bears and marshmallows.

A novelty this year: advent calendars in the shape of a house containing 24 3D chocolates in various shapes with a surprise inside.

For Epiphany, Walcor has launched its renewed 170g Stocking line with delicious treats and surprises suitable for the target audience.

The Walcor-Hello Kitty collection dedicated to Christmas and Epiphany is available at major retail chains.