News

Dolfin announces licensing agreement for Dragon Ball Super

23/12/2024

Dolfin Spa, the leading Italian confectionery company, announces the launch of a new collection of stockings for the 2025 Epiphany dedicated to the Dragon Ball Super franchise.

Stumble Guys and Mr. White: A New Licensing Agreement for Kids' Oral Care

19/12/2024

Stumble Guys, the multiplayers video game globally phenomenon with over 90 million players per month, and Mr. White, a leading brand owned by the Italian company Rolly Brush specializing in Personal Care products, partnered up to make daily oral hygiene more fun and engaging for Kids and Family.

Sanrio and Hello Kitty join the Telethon 2024

04/12/2024

Sanrio has announced its support for AFM-Téléthon in its tireless efforts to combat rare diseases. This year, the beloved Hello Kitty served as a featured guest on the Téléthon TV show, which was broadcast live on France Télévisions on November 29 and 30.

Hello Kitty and Walcor: A Renewed Partnership for Christmas 2024

02/12/2024

Walcor, the famous confectionery company in Italy from Cremona has renewed its partnership with Sanrio for the iconic Hello Kitty character, who celebrated its 50th anniversary on November 1st. Once again, Hello Kitty products will be the stars of the holiday season.

Starbright Licensing appointed as licensing agent in Italy for BLUE LOCK

25/11/2024

Starbright Licensing, a leading agency in Italy for the Anime world and the Kidult target, is pleased to announce the acquisition of licensing rights in Italy for the Japanese manga and anime BLUE LOCK.

PMI Kids World unveils Stumble Guys x Barbie range

12/11/2024

Published on Toy World: 12th November 2024

This limited edition range brings the worlds of Stumble Guys and Barbie together in an assortment of collectible figures and different sizes of plush.

Starbright Licensing, Yu-Gi-Oh! licensing agent in Italy

06/11/2024

Starbright Licensing has announced at Brand Licensing Europe - BLE 2024 (ExCel London, September 24th-26th) its latest portfolio acquisition in partnership with Konami Cross Media New York, Inc.: Yu-Gi-Oh!, the property that became famous thanks to the very popular manga, Trading Card Game and anime series.

The new series Dragon Ball DAIMA has begun airing on October 11th

24/10/2024

The new series Dragon Ball DAIMA, original work, story and character design by Akira Toryiama, has premiered on October 11th and promises to bring a fresh and thrilling chapter to the franchise while celebrating the 40th anniversary of Dragon Ball.

OCTOPUS x HELLO KITTY “Halloween Pack”

23/10/2024

The Octopus x Hello Kitty collection radically refreshes Octopus’ Halloween tradition, and it is clearly inspired by the early 2000s, when Western goth style and Japanese kawaii culture met and overlapped often, even along the streets of Italian cities. That was the same era when Hello Kitty was everywhere–just like the tentacles of Octopus a few years later.

Pool Over launches the new Stumble Guys collection

04/10/2024

Pool Over, a leader in Italy in stationery and school accessories, announces a partnership with Stumble Guys, the globally popular multiplayer video game, for an exclusive Back to School collection TintaUNITA.

Yu-Gi-Oh! partners with Boxlunch

02/10/2024

The Yu-Gi-Oh! brand is joining forces with BoxLunch, the fandom-forward retail destination known for its pop culture inspired clothing, accessories and more, to launch an exclusive line of Yu-Gi-Oh! apparel.

Pool Over celebrates 50 years of Hello Kitty with a new Back to School Collection

01/10/2024

Pool Over, leader in Italy in stationery and school accessories, launches a new licensed Back to School collection, TintaUNITA, celebrating the 50th anniversary of Hello Kitty, one of the world’s most iconic characters

Stumble Guys and Transformers: new collaboration

27/09/2024

Stumble Guys, the multiplayers party game globally phenomenon with over 90 million players per month, has landed the latest update and it’s bringing something special: a collaboration with the legendary Transformers franchise.

2024: A Year Long Party For Sanrio!

24/09/2024

As Hello Kitty’s 50th anniversary celebrations approach their grand finale, the company is busier than ever, with the upcoming events leading to the character’s birthday on November 1^st, to make 2024 a truly unforgettable year.

Diramix launches new series of Stumble Guys mini figures

19/09/2024

Diramix, a leader in the collectibles industry, announces the release of the series 4 of Stumble Guys mini figures, based on the multiplayers party game globally phenomenon with over 90 million players per month.

Hello Kitty’s 50th Anniversary Celebrations hit Rinascente

06/08/2024

Sanrio continues the celebration of Hello Kitty's 50th anniversary.

STUMBE GUYS NEW AGENT

06/03/2023

Starbright Licensing: agent for Stumble Guys

Dragon Ball X FILA Collaboration Announced

13/10/2021

FILA will produce a series of sneakers based on Akira Toriyama's Dragon Ball series, the first of which will be a pair inspired by Vegeta.

One Piece is proud to announce its latest collaboration with Italian fashion brand, GCDS

28/09/2021

The partnership with the brand under the Creative Direction of Giuliano Calza saw its debut with the Spring-Summer 2022 fashion show at Milan Fashion week on September 23rd where GCDS presented looks from the ready-to-wear capsule designed in collaboration with the One Piece series.

NEW YOUTUBE CHANNEL FOR HELLO KITTY & FRIENDS EXCITING NEWS FOR SANRIO

01/06/2021

As previously disclosed, there are many news coming in 2021 for Sanrio, involving both new launches and collaborations, and the portfolio diversification.

MR. MEN, LITTLE MISS AND GCDS TOGETHER FOR A NEW CAPSULE DEDICATED TO THE BRITISH ICONS

18/05/2021

GCDS, the Italian luxury casualwear brand beloved by celebs around the world, chose Mr Men Little Miss for a special SS21 capsule collection, in honor of their 50^th anniversary.

DOLLY NOIRE MILANO for DRAGON BALL

18/05/2021

All the Super Sayan energy for the new collection of Dolly Noire!

Toys AWARDS 2021

13/05/2021

The first year of BANDAI in Italy has been thrilling!

One win and two nominations at Toys Awards 2021 organized by TuttoGiocattoli, Assogiocattoli, Toys Milano PLUS, Salone Internazionale del Giocattollo Srl.

TOEI ANIMATION MAKES SPECIAL ANNOUNCEMENT OF NEW “DRAGON BALL SUPER” MOVIE IN 2022

09/05/2021

Fans worldwide received a special surprise this Goku Day, the annual Dragon Ball celebration, when Toei Animation revealed today that a new “Dragon Ball Super” movie will be released in 2022.

DR. MARTENS X HELLO KITTY AND FRIENDS-en

23/02/2021

Last year Sanrio and footwear giant Dr. Martens teamed up to celebrate the two’s joint 60th anniversary, and now the brands have once again teamed up for a collaborative capsule.

CASIO X DRAGON BALL Z

24/06/2020

Casio and Toei Animation have teamed up to design two new G-Shock: one will be entirely decorated with Dragon Ball artwork.

Britto: Dynamic Style between Pop and Street art, clothes that are arts to wear

05/06/2020

Thanks to this iconic capsule collection for women, Freddy bring Britto art to life transforming his designs in clothes for creative and energetic women who love an active life style without renouncing to be fashion.

Dr. Martens taps Hello Kitty for Latest Boot Collab

11/03/2020

Hello Kitty is making her appearance on a pair of Docs.Dr. Marten has revealed its latest collaboration: Hello Kitty will be making an appearance on multiple Dr. Marten silhouettes.

Elettra Lamborghini Collection with Sanrio F/W 2020-21

14/02/2020

“Elettra Lamborghini collection”, which will feature a new partnership with Sanrio, has been officially presented.

BAPE® x DRAGON BALL SUPER: BROLY

20/01/2020

Following the previous year’s highly coveted collaboration with DRAGON BALL, A BATHING APE® and the world-famous animation is releasing new collaboration items on Saturday 28, December 2019.

BRITTO for INVICTA WATCH

15/12/2019

World renowned and celebrated Brazilian artist, sculptor, painter and serigrapher, Romero Britto, is focusing his unique eye and dazzling perspective on the face of Invicta time.

Classic Blue is Pantone's colour of the year for 2020

05/12/2019

American colour company Pantone has chosen "universal favourite" Classic Blue, or Pantone 19-4052, as its colour of the year for 2020.

CELIO for DRAGON BALL Z

29/11/2019

Discover the world of the famous manga Dragon Ball created by Akira Toriyama. back in the 80s and 90s with a timeless and universal collection.

HELLO KITTY X THUN 45 ANNIVERSARY

21/11/2019

THUN celebrates the 45th anniversary of Hello Kitty with a new limited edition capsule collection

# THUNxHelloKitty45.

Dragon Ball Super at G! Come Giocare

10/11/2019

Dragon Ball will be present at G! Come Giocare with an entire area dedicated to Dragon Ball Super, ready to entertain kids with games, meet and greet and many other activities featuring their favourite heroes.

Moleskine for Dragon Ball

01/10/2019

This Dragon Ball Limited Edition Notebook takes fans to the iconic conclusion of the original anime.

GaGà Milano celebrates the 45th anniversary of Hello Kitty with a capsule collection in a special edition.

19/09/2019

GaGà Milano celebrates the 45th anniversary of Hello Kitty with a capsule collection in a special edition.

DRAGON BALL Z: UNIQLO NEW PARTNERSHIP

08/09/2019

In occasion of 30th anniversary of Dragon Ball Z, the famous series created by Akira Toriyama, Uniqlo has decided to close a new partnership and form next November its shops will offer a series of DBZ branded products including t-shirts and sweaters.

Dragon Ball Z comes to kiosks!

26/08/2019

The first issue, the unforgettable Goku, will be out from August 26th with Corriere dello Sport- Stadio.

BRITTO LOVES BERTOLOTTO

07/07/2019

The language used by the artist is transversal, and lends itself well to the decoration, enhancement and characterization of luxury products, but also popular and widely used.

DRAGON BALL SUPER DAY AT MIRABILANDIA

29/06/2019

LEFTLOOP, specialist in meet & greet animations in Italy, is arranging a DRAGON BALL SUPER special day at ONE OF THE MOST IMPORTANT LEISURE PARK IN ITALY : MIRABILANDIA.

SANRIO AND MATTEL TOGETHER FOR THE TOYS

19/06/2019

Sanrio is saying “Hello!” to Mattel as the toy company has announced it will develop an array of toys, playsets, games, baby gear and much more for Sanrio’s Hello Kitty portfolio.

Furla again with Hello Kitty!

10/05/2019

After the success of last year first collection, Furla and Hello Kitty are back together with a special project.

OVERLOOK EVENTS AND TOEI ANIMATION EUROPE ARE PROUD TO PRESENT THE OFFICIAL DRAGON BALL AND DRAGON BALL Z CONCERT

02/05/2019

Saturday May 4th, at 8pm, at Teatro degli Arcimboldi in Milan, it will be held the only Italian date of the concert with the musics from the soundtrack of Dragon Ball and Dragon Ball Z.

EASTER WITH CARE BEARS

18/04/2019

Care Bears come back for Bauli Easter 2019.

STARBRIGHT WINS BOLOGNA LICENSING AWARD, ADULT CATEGORY

01/04/2019

During the 12th edition of Bologna Licensing Trade Fair the winners of Bologna Licensing awards have been announced.

CALZEDONIA AND TEZENIS WITH HELLO KITTY

15/03/2019

Calzedonia and Tezenis in collaboration with Sanrio celebrate Hello Kitty 45th Anniversary with the launch of a dedicated line of tights, trousers, jeans, leggings and socks.

EXCEPTIONAL SUCCESS OF DRAGON BALL SUPER - BROLY DEBUT IN CINEMAS

01/03/2019

The brand new movie, Dragon Ball Super Broly, has been released in Italy on February 28th, following a series of dedicated premieres and events, which in the previous days has built up fans hype around the movie event that sees the comeback of one of the most beloved characters: Broly, the legendary Super Sayan.

New entry in Starbright’s portfolio

01/02/2019

Starbright Licensing has announced an agreement with Art 800, LLC and Britto Central, Inc. that it has been appointed to manage licensing and merchandising rights (within the territory of Italy, Vatican City, and San Marino) related to the artworks and designs created by the world-renowned artist Romero Britto.

PANTONE OF THE YEAR 2019

12/12/2018

Pantone has unveiled the color of the year for 2019.

DRAGON BALL BROLY A FEBBRAIO NEI CINEMA ITALIANI

08/12/2018

The Italian release of Dragon Ball Super Broly film has finally been announced: the animated movie will be released in Italy on February the 28th, 2019.

GOKU at G!COME GIOCARE

14/11/2018

Goku, the famous hero of Dragon Ball, has taken part to the record edition of G! Come Giocare.

HELLO ZARA!

14/10/2018

Your little ones can now cosy-up in these super cute Hello Kitty sweaters available size 3-14 y.o. in Zara stores worldwide.

TOEI ANIMATION EUROPE AND VIZ MEDIA TOGETHER AT LONDON BLE DI LONDRA FOR A CONFERENCE ON ANIME

10/10/2018

Toei Animation Europe and Viz Media, will host a presentation at Brand Licensing in London, on October 9th.

New Partners for Paul Frank Apparel

25/09/2018

Starbright has recently closed a licensing agreement for a Fashion collection branded Paul Frank with the Italian company Sava.

Starbright agent for Italy My Hero Academia

21/09/2018

VIZ Media Europe has named Starbright Licensing as licensing agent in Italy for My Hero Academia, the new manga animated series, which includes 3 seasons of 63 episodes x 26 minutes and it is already a great success in Japan.

Starbright at Milano Licensing day

20/09/2018

Starbright Licensing has taken parto to Milano Licensing Day on September 13th personalising the balcony area at the Nhow Hotel Milan.

SANRIO AND CONVERSE TEAM UP ON ICONIC HELLO KITTY COLLABORATION FOR FALL 2018

01/09/2018

Global lifestyle brand Sanrio and internationally recognised footwear and apparel brand Converse have teamed up to create Hello Kitty x Converse, a collection of footwear, sportswear and accessories for fans of all ages. The collaboration combines two iconic brands that celebrate self-expression and originality. Hello Kitty x Converse will arrive just in time for back-to-school – making its debut on sanrio.com and converse.com as well as global retailers on August 16.

Adidas Originals: new sneakers featuring Dragon Ball Z icons.

30/08/2018

Adidas Originals is glad to announce a new collaboration with Toei Animation for the anime series Dragon Ball Z.

Adidas Originals: new sneakers featuring Dragon Ball Z icons.

30/08/2018

Adidas Originals is glad to announce a new collaboration with Toei Animation for the anime series Dragon Ball Z.

Hello Kitty comes back with Asos for summer 2018!

02/08/2018

The third Asos x Hello Kitty collection is inspired by all the sweet things we dream of: macaroon and ice-cream inspired pastel tones, Hello Kitty embroiled co-ords, adorable oversized bow sandals, Hello Kitty watercolour prints.

Dragon Ball Super at Aquafan

01/08/2018

DRAGON BALL SUPER DAY IN ITALY !

LEFTLOOP, specialist in kids entertainment and live events, in collaboration with Toei Animation and Starbright, is about to create the buzz in Italy through a DRAGON BALL SUPER DAY.

San Carlo Jr: the latest spinners challeng

30/07/2018

Are you ready to challenge Valt, Daigo, Wakya, Ken and Shu? Thanks to San Carlo salty snacks you’ll be able to battle your friends with Bayblade spinners.

Dragon Ball Super is back to Boing!

25/06/2018

Dragon Ball Super, the new series of the famous Japanese anime, is back on Boing television channel: every day, from Mondai to Friday at 10:30pm, the young audience will be able to follow Goku’s adventures on the free to air digital channel.

Power Ranger at Cattolica

15/06/2018

On June 15th in Cattolica, the Power Rangers tour has started with a series of animated activities that will be brought around Italy.

Original Marines: new partnership with Care Bears

10/06/2018

Original Marines has launched in its flagship stores around Italy a brand new collection for summer 2018, featuring Care Bears.

Beyblade Burst game for mobiles

01/06/2018

During Licensing Show in Las Vegas, Sunrights has confirmed a new global partnership with Epic Story Interactive Inc, which will develop a Beyblade Burst game for mobiles.

DRAGON BALL CARDS BY DIRAMIX IN ITALY

25/05/2018

Diramix is ready to launch its first Dragon Ball Super cards collection in Italy.

Furla Metropolis e Hello Kitty: a special encounter between two icons

23/05/2018

Take an icon from Japan, famous all over the world, and invite her to take part into a romantic journey through flowered landscapes in Italy: Hello Kitty, a symbol for many generations, today meets with Furla to give life to a unique creative collaboration, which brings together East and West.

WWE tour has come back to Italy!

19/05/2018

WWE tour has come back to Italy registering a great attendance at Palalpitur in Turin.

DRAGON BALL SUPER in Turin

06/05/2018

Sunday, May 6th, the Mall Gallery in Turin was the location for an exciting event dedicated to DRAGON BALL SUPER.

San Carlo and WWE

20/04/2018

The partnership between San Carlo and WWE continues this year.

Hello Kitty and Save my Bags

23/02/2018

Milano Fashon week is one of the most important global fashion event. A calendar full of appointments including two shows unique for the fashion addictive: White and Super.

Saban Brands have announced the 26ht season of Power Rangers named Power Rangers Beast Morphers and Hasbro as new master toy partner.

15/02/2018

The brand new series Power Rangers Beast Morphers will be on air in USA on Nickelodeon at the beginning of 2019 and it will arrive in Italy from Fall 2019.

Puma x Hello Kitty: an iconic duo #Foralltime

14/02/2018

The model Puma Suede, born in 1968, is universally recognised as one of the most famous icon in the world of sports and sneakers. On the other hand Hello Kitty is the most celebrated Kawaii icon of the past forty years and her distinctive style and global fame make her the perfect match for Suede’s 50th anniversary.

CARE BEARS™ LAUNCH “COLORS OF CARING” CAMPAIGN

31/01/2018

American Greetings have launched globally the social campaign“The Colours of Caring”.

Great success for Dragon Ball Fighter Z, the latest Bandai Namco’s videogame

25/01/2018

The popular videogame, long waited by fans, doesn’t contradict expectations.

Sunrights e Starbright licensing announce new partnership in Italy

15/01/2018

A new agreement has been recently signed with San Carlo Alimentare, market leader in the production and distribution of salty snacks.

WWE TOUR 2017

10/11/2017

WWE superstars are back in Italy with three tour dates.

BEYBLADE BURST PANDORINI

02/11/2017

From December BEYBLADE BURST fans will find in the main supermarkets pandorini and panettoncini MOTTA.

DRAGON BALL at Lucca 2017

01/11/2017

In occasion of Lucca Comics and Games 2017, Dragon Ball Super will be present at Dragon Ball Universe Pavilion.

The Italian website BEYBLADE BURST

03/10/2017

It’s on line the new official website of BEYBLADE BURST.

GCDS x Hello Kitty!

28/09/2017

GCDS the renowned fashion brand presents a capsule collection dedicated to Hello Kitty with a special event.

DRAGONBALL SUPER STICKERS!

18/09/2017

A wonderful collection dedicated to the most famous Japanese anime: DRAGONBALL!

Panini celebrates Goku’s return with a fantastic series of 180 stickers to be collected in the 32 pages album.