CARE BEARS™ LAUNCH “COLORS OF CARING” CAMPAIGN
American Greetings have launched globally the social campaign“The Colours of Caring”.
Every months for all 2018 a different Care Bear will give his/her colour to personal care products, created specifically by professional stylists. Fans will have more opportunities per month to win a personalized packet of personal care products branded Colours of Caring” through a give away campaign on social media. The initiative started last January with Cheer Bear and her colourful rainbow tummy and packages designed by influencers Brite and Bubbly and by the blogger Ellie Mecham. In total fans can win 52 Care Bears packages in 2018, with a minimum of 24 packages presented by celebrities and influencers and supported by Care Bears social media. The video of Care Bears packs will be on the official Care Bears You Tube channel to inspire for fans of all ages to create their own personal care packages.
For additional information about “Colors of Caring” and the packages you can visit:
Follow @CareBears and #ColorsOfCaring on Facebook, Instagram e Twitter