Sanrio Characters
Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created, the symbol of the kawaii (cute) Japanese tradition and a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.
Thanks to her brand values - happiness and kindness, inclusivity and simplicity - Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category…: as Hello Kitty says, you can never have too many friends!
In fact, she is a global and established phenomenon thousands Hello Kitty-branded items available in 130 countries.
In 2023, the new TV series "Hello Kitty: Super Style!" was launched. The show currently consists of 52 episodes created in collaboration with Kids First and Amazon Kids Plus and is available worldwide.
