Hello Kitty and Friends
The Hello Kitty and Friends brand features the superstar Hello Kitty along with all the other iconic Sanrio characters, such as My Melody, Kuromi, Cinnamoroll, Pompompurin, Kerokerokeroppi, and Bad Badtz Maru.
The brand promotes friendship, kindness, inclusion, and diversity, and already boasts collaborations that engage different target audiences and ensure a strong retail presence.
In 2025 new seasons and episodes of the Youtube series “Hello Kitty Supercute Adventures” and “Kuromi’s Pretty Journey” will be available in Italian, French, German, Spanish, English, Hindi, Tamil and Telugu.
Cinnamorol
Cinnamoroll is a sweet little puppy. One day, he landed from his cloud at Café Cinnamon, where he decided to settle down. With his big fluttering ears and his curled tail, resembling the sweet treat he's named after, he became one of the most beloved Sanrio characters. He even appears in collections by major international fashion retailers and almost every year wins the Character Ranking, the annual list of the most loved Sanrio characters. This year, his animated series I. Cinnamoroll will also launch on YouTube.
Kerokerokeroppi
Created in 1988, Kerokerokeroppi is one of Sanrio's great "classics," becoming a symbol of an entire generation that still remembers the iconic vinyl wallet featuring his image.
Recognizable by his infectious smile, he lives with his family in a large house at the edge of Donut Pond, the biggest and bluest pond in the area. Thanks to his ability to win the affection of an intergenerational audience, Keroppi has become part of the Hello Kitty and Friends brand.
Bad Badtz-Maru
Bad Badtz-Maru is a cheeky penguin who loves to play pranks and collect posters of movie villains.
Created in 1993, thanks to his slightly cheeky appearance and great charisma, Bad Badtz-Maru became an icon of the 90s.
But not only that: the character is attracting increasing attention from brands and fashion retailers, as evidenced by the growing number of gender-neutral collections dedicated to him, designed for audiences of all ages.
Bad Badtz-Maru is also part of the Hello Kitty and Friends brand, which brings together superstar Hello Kitty and other Sanrio family characters.
Little Twin Stars
Little Twin Stars are among the most beloved characters and symbols of the 1980s. Sweetness, kindness, and innocence are the traits that have allowed them to capture the hearts of entire generations.
Kiki and Lala are two twins who spent their time daydreaming about life on Earth, until they set off on a journey to our planet. Kiki loves fishing and inventing and is very curious, while Lala enjoys drawing and writing poetry.
The Little Twin Stars are also celebrating their 50th anniversary in 2025 with many special initiatives.
Pompompurin
Pompompurin is a Golden Retriever, a big-hearted puppy who dreams of growing up to be a big dog, just like his mom and dad!
He spends most of his time napping or going for walks with his best friend, Muffin.
Versatile and multi-target, Pompompurin is also becoming extremely popular in the West, even ranking high in the Characters Ranking, the annual list of the most beloved Sanrio characters.
