The partnership with Toei Animation brings the property to Burger King restaurants in Italy with a themed menu, exclusive merchandise and six collectible action figures
On 15 September 2026, Burger King Italia launched a new collaboration with Toei Animation dedicated to Dragon Ball Super, bringing the iconic anime property into its restaurants through an activation combining food, entertainment and collectibles.
Available at participating Burger King restaurants and King Drive locations across Italy while supplies last, the initiative features a limited-edition offer inspired by the world of Dragon Ball Super. Among the highlights is the Super Saiyan Whopper, available with beef, chicken or a plant-based patty, together with the Cheesy Bacon Dragon Balls, bite-sized snacks filled with cheese and bacon and inspired by the famous Dragon Balls.
The collaboration also extends to merchandise, including an exclusive Dragon Ball Super T-shirt available as part of the Super Saiyan Combo, which pairs the burger and a soft drink with the dedicated T-shirt. The activation also features six collectible action figures representing Goku, Goku Super Saiyan God Super Saiyan, Vegeta, Vegeta Super Saiyan God Super Saiyan, Piccolo and Beerus.
The King Jr. Meal has also been given a Dragon Ball Super makeover, with a themed crown and one of the six collectible figures, further expanding the ways in which fans can engage with the property as part of the Burger King experience.
The Italian launch is part of an international collaboration between Toei Animation and Burger King.
In the United States, the partnership was announced on 31 August 2026, with the Dragon Ball Super Power Up Pack becoming available at participating Burger King restaurants from 1 September. The US activation also featured dedicated menu items and six collectible figures, highlighting a strategy that brings the property to consumers through different elements of the brand experience.
With this new activation, Dragon Ball Super further demonstrates its ability to expand across categories through collaborations with brands from different industries, combining product, entertainment and collectibles to create new consumer touchpoints.
Source: Burgerking.it
