San Carlo renews its collaboration with Sanrio, the global lifestyle brand known for its iconic characters, with a new Junior potato chips line dedicated to Kuromi, one of the most beloved characters in the Sanrio universe.
The new product combines the taste and quality of San Carlo snacks with Kuromi’s distinctive style, appealing to younger audiences through colorful packaging rich in graphic details.
Kuromi-inspired packaging
The new San Carlo Junior pack features a pink and black design, with Kuromi taking center stage alongside graphic elements inspired by her world.
Each pack contains gluten-free potato chips and includes a Kuromi-themed hair clip, a collectible accessory that adds to the product experience.
The Sanrio universe meets San Carlo
The collaboration between San Carlo and Sanrio continues with a new product that highlights the distinctive identity of Sanrio characters, combining an everyday snack with lifestyle and collectible appeal.
With Kuromi, San Carlo expands its range of Sanrio collaborations, bringing a highly distinctive character with strong appeal among younger generations to store shelves.
